A/B testing Whitepapers

At some point not too long ago, experimentation and A/B testing were new technologies. Now, it is clear that A/B testing is integral to increasing conversions, connecting with customers and growing yo...

UNDERSTAND BAYESIAN STATISTICS, THE MULTI-ARMED BANDIT PROBLEM & OTHER A/B TESTING CONCEPTS Effective A/B testing relies on a few things: good test ideas, sufficient traffic, a clear roadmap, a...

At AB Tasty, we believe that your ROI is only as strong as your ideas. Great test ideas can come from a variety of sources: user insight features, analytics tools, customer feedback, or a fruitful ...