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Technology Industry Roundtable

technology industry roundtable

Published By: Research Desk Released: Dec 07, 2020

With the advent of cloud technology, subscription pricing models, and increased competition, hardware, software, and SaaS companies all have doubled down on their investments in the customer experienc...

3 Tips for Building Modern Data Applications

3 tips for building modern data applications

Published By: Research Desk Released: Dec 07, 2020

If you're choosing the technology stack to develop your applications, or if your current stack is hindering your app development and performance, this complimentary guide will give you the insights an...

How Healthcare Providers and Payers Drive Outcome-Based Analytics

how healthcare providers and payers drive outcome-based analytics

Published By: Research Desk Released: Dec 07, 2020

Healthcare data is growing at an astronomical rate, prompting a new era in healthcare organizations. However, this presents the challenge of managing and analyzing extremely large data assets. To s...

Moving from Basic to Advanced Marketing Analytics

moving from basic to advanced marketing analytics

Published By: Research Desk Released: Dec 07, 2020

Marketing organizations are eager to implement advanced marketing analytics to become more data-driven and maximize customer lifetime value, increase sales, and reduce churn. But companies face severa...

5 Ways to Achieve Deeper Personalization with Data

5 ways to achieve deeper personalization with data

Published By: Research Desk Released: Dec 07, 2020

If you’re a marketer, connecting with customers in a personalized, meaningful way is your top priority. Engaging with customers is no longer simply a transactional relationship; it is a constant, ev...

5 Tips for Implementing a Customer Data Platform

5 tips for implementing a customer data platform

Published By: Research Desk Released: Dec 07, 2020

As companies have recognized the importance of unifying customer data to obtain business insights, customer data platforms that consolidate and activate known customer information have become ubiquito...

5 Best Practices for Bringing Together All Your Marketing Data

5 best practices for bringing together all your marketing data

Published By: Research Desk Released: Dec 07, 2020

For marketers, data is critical to initiatives such as personalization campaigns that increase customer lifetime value, multitouch attribution models that reveal how much each customer touchpoint cont...

5 Reasons B2C Marketers Should Care About Their Data Warehouse

5 reasons b2c marketers should care about their data warehouse

Published By: Research Desk Released: Dec 07, 2020

B2C marketers are well aware of the power of data to personalize content, experiences, and offers to individual customers, and to optimize media and channel mix decision-making. But data silos—the p...

DELIVER ALL YOUR DATA WORKLOADS WITH SNOWFLAKE

deliver all your data workloads with snowflake

Published By: Research Desk Released: Oct 16, 2020

Gartner predicts that 75% of all databases will be deployed or migrated to a cloud platform by 2022. But how does e a cloud data platform enable a long-term strategy for maximizing all of an organizat...

Snowflake Cloud Data Platform Solution Brief

snowflake cloud data platform solution brief

Published By: Research Desk Released: Oct 16, 2020

Enable any data workload on any cloud with a simple, powerful, and flexible platform. Snowflake Cloud Data Platform shatters the barriers that prevent organizations from unleashing the true value fro...

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