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The Big Book Of Experimentation

the big book of experimentation

Published By: Research Desk Released: May 16, 2019

No matter what data you’ve gathered about your customers’ preferences and behaviors, they only tell you about past history, not how they will react to new products, interfaces, user flows or campa...

The What and How of Digital Competitiveness

the what and how of digital competitiveness

Published By: Research Desk Released: May 16, 2019

The value of experiences is increasing. Consumer behavior has fundamentally changed, becoming progressively digital and mobile-centric. Unsurprisingly, technology and content have taken center stage a...

How to Run Your First Personalization Campaign

how to run your first personalization campaign

Published By: Research Desk Released: May 16, 2019

At some point not too long ago, experimentation and A/B testing were new technologies. Now, it is clear that A/B testing is integral to increasing conversions, connecting with customers and growing yo...

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