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Lead-to-Account Matching and Routing Market Guide

lead-to-account matching and routing market guide

Published By: Research Desk Released: Oct 15, 2020

Lead-to-Account Matching (L2A) and Routing has become one of the most critical applications for modern go-to-market organizations. As go-to-market strategies evolve and increase in complexity, more so...

Lead Management: The Essential Foundation of B2B Growth in Any Economy

lead management: the essential foundation of b2b growth in any economy

Published By: Research Desk Released: Oct 15, 2020

As the global economy responds to the Coronavirus pandemic, all businesses are navigating a new, uncertain economic environment. TOPO Research found a 150% increase in buyers not booking meetings due ...

The State of Revenue Operations 2019

the state of revenue operations 2019

Published By: Research Desk Released: May 19, 2020

Check out new research brought to you by LeanData and Sales Hacker. You'll learn how 2,400 B2B Sales, Marketing and Operations leaders are: Adopting Revenue Operations models Overcoming ro...

Should You Build or Buy Your Revenue Operations Tech Stack?

should you build or buy your revenue operations tech stack?

Published By: Research Desk Released: May 19, 2020

It’s a question as old as software itself: should you build your own solution, or buy from a vendor? If you buy the wrong software, your growth can grind to a halt. When it comes to Revenue Operatio...

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