Whitepaper Sponsored By - Here Technologies | SaaS Demand

Double Take

double take

Published By: Research Desk Released: Jun 05, 2019

An array of location-centric innovations is transforming the advertising and marketing landscape. With technologies now moving beyond simple ‘location’, advertisers can begin to access a more nuan...

Mapping the consumer journey: from physical to digital

mapping the consumer journey: from physical to digital

Published By: Research Desk Released: Apr 29, 2019

With big data, you can understand your consumers better than ever before. But for smarter advertising, you need to harness a more complete view of your consumers, both online and offline. HERE Technol...

The Marketers’ Guide to Buying Location Data

the marketers’ guide to buying location data

Published By: Research Desk Released: Mar 21, 2019

Audience segmentation is key to any marketing strategy. Without it, a brand is flying blind – wasting spend and resources. However, the good news is that increasingly sophisticated technology makes ...

The Data Scientists’ Guide to Buying Location Data

the data scientists’ guide to buying location data

Published By: Research Desk Released: Mar 21, 2019

Increasingly sophisticated location technology makes it possible for data scientists to gain a deeper understanding of their target audiences – and how to reach them. Accurate and precise intelligen...

7 questions to ask when buying location data for audience segmentation

7 questions to ask when buying location data for audience segmentation

Published By: Research Desk Released: Mar 21, 2019

This is an at-a-glance guide to the key questions to ask when buying data to improve your audience segmentation from HERE, one of the world’s leading location platforms in 2018....

Moving beyond location: How contextual data is transforming the advertising arena.

moving beyond location: how contextual data is transforming the advertising arena.

Published By: Research Desk Released: Mar 21, 2019

With content plentiful and audience attention hard to attract—let alone retain—advertising has to go beyond simple personalization. Discover how HERE is bridging the gap, adding context to our vie...

Improve Local Deliveries with Location Intelligence

improve local deliveries with location intelligence

Published By: Research Desk Released: Mar 12, 2019

This is an at-a-glance guide to the ways location data can help you increase the efficiency of your fleet, optimizing delivery routes and ETAs. Presented to you by HERE, one of the world’s leading l...

Enabling Transportation in On-demand Economy

enabling transportation in on-demand economy

Published By: Research Desk Released: Mar 12, 2019

Many on-demand companies are starting to rely on fast, accurate and robust mapping and location technologies in order to stay competitive and to provide superior end-user experience. Leveraging locati...

HERE Navigation On Demand: HERE revitalizes automotive navigation with Navigation On Demand

here navigation on demand: here revitalizes automotive navigation with navigation on deman...

Published By: Research Desk Released: Mar 08, 2019

The market for connected and embedded car navigation needs a kick-start. Lengthy design cycles and a fragmented supply chain have contributed to a sector that lags far behind consumer expectation and ...

How automotive OEMs can use over-the-air (OTA) technology to reduce costs and increase revenue

how automotive oems can use over-the-air (ota) technology to reduce costs and increase rev...

Published By: Research Desk Released: Mar 08, 2019

How does over-the-air technology (OTA) enable innovative solutions for carmakers? How do OTA software and firmware updates work? This whitepaper looks at the benefits of OTA updates to drivers and man...

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