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Harmonizing the Retail Experience

harmonizing the retail experience

Published By: Research Desk Released: Jan 15, 2020

In today’s dynamically shifting world of retail, shoppers are expecting increasingly convenient and customized experiences. This applies not only to e-commerce retailers and delivery services, but a...

Using Location Data to Understand the Offline Impacts of Online Efforts

using location data to understand the offline impacts of online efforts

Published By: Research Desk Released: Jan 15, 2020

Traditional metrics like click-through and conversion rates may be useful for measuring the online effectiveness of digital media campaigns, but they fall short when the goal is understanding offline ...

Putting AI (Artificial Intelligence) to work for audience segmentation

putting ai (artificial intelligence) to work for audience segmentation

Published By: Research Desk Released: Jan 15, 2020

Have a conversation with anyone about how the changing nature of technology is affecting our world, and artificial intelligence (AI) will invariably come up. It has the potential to change all industr...

Location Intelligence: Bridging a gap in the retail industry

location intelligence: bridging a gap in the retail industry

Published By: Research Desk Released: Jan 15, 2020

While the retail industry has made great strides in understanding the digital journeys of consumers, it has been difficult to observe and analyze their whereabouts and movements in the physical world....

Relevance is everything: How location data improves advertising efficiency

relevance is everything: how location data improves advertising efficiency

Published By: Research Desk Released: Jan 15, 2020

We are in the midst of a fascinating and constantly changing time in the advertising and marketing worlds, with great advancements in technology providing more opportunity for better understanding con...

The Good Collaboration Guide

the good collaboration guide

Published By: Research Desk Released: Aug 19, 2019

Discover how cities and private companies can better work together for more harmonized urban mobility. As a city authority, or new mobility company, you now need to start working more closely with “...

The Global Food Fight is on

the global food fight is on

Published By: Research Desk Released: Aug 19, 2019

With the number of food delivery users to be over 802 million worldwide by 2023, it’s clear that the online food delivery industry is in the midst of massive growth. In a crowded diner and delivery...

Maximizing urban mobility: how to increase efficiency to serve more people

maximizing urban mobility: how to increase efficiency to serve more people

Published By: Research Desk Released: Aug 19, 2019

On-demand services that transport people in high volumes over short distances have a crucial role to play in changing urban transportation. New technology and data bring a wealth of opportunity for ne...

Harmonizing urban movement – How location intelligence is transforming mobility in cities

harmonizing urban movement – how location intelligence is transforming mobility in c...

Published By: Research Desk Released: Aug 19, 2019

Whether you’re a private company moving people or goods, or a governmental organization responsible for managing traffic flow, urban environments present a common set of challenges. Greater safety, ...

HERE helps Locomizer defi ne a precise audience segment

here helps locomizer defi ne a precise audience segment

Published By: Research Desk Released: Jun 05, 2019

Locomizer has patented next generation customer interests’ profi ling platform that enables unprecedented personalized targeting on a global scale. Locomizer sought a partner to enable them to ident...

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