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the go-to- market playbook for revenue teams
Sponsored by:
Drift
Published By: Research Desk
Released: Apr 20, 2021
Align and action your marketing, sales, and customer success teams to accelerate revenue with this go to market strategy guide from Drift and Clari....
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the art of abm: a strategic guide to account-based marketing
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Published By: Research Desk
Released: Feb 04, 2021
Account-based marketing (ABM) isn't a new concept in B2B. So why are marketers still debating the ABCs of ABM? There are two main reasons: No two ABM programs look alike.ABM is a targeted appr...
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the abcs of abm: how to identify, engage, and convert your most ideal accounts
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Published By: Research Desk
Released: May 24, 2020
You decide to add account-based marketing to your existing demand gen marketing strategy. You have the budget for it and you’ve even pulled together a few lists of great accounts to target. You set ...
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how to personalize your b2b buying experience (and get customers to love you like they lov...
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Published By: Research Desk
Released: May 24, 2020
Is your marketing sick? Symptoms may include: too many forms, unused content, and frustrated buyers. The good news is the cure is simple: buyer enablement. Consumer platforms like Uber, Netflix, Sp...
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the measurable lead model
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Published By: Research Desk
Released: Apr 09, 2020
Good leads are the lifeblood for any growing business. Sales depends on them to close deals and drive revenue. It’s marketing’s job to generate leads and introduce them to the right people so s...
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7 cmos share secrets that will change how you market today
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Published By: Research Desk
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In this book, we’re sharing some of the lessons we’ve learned from our conversations with CMOs and marketing trailblazers who’ve been special guests on our podcasts. So in each chapter, we’ll ...
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the modern marketer’s playbook
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Published By: Research Desk
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In this guide you’ll learn how to: Create a cohesive buying experience for your accounts Find more opportunities for your sales team Strengthen marketing / sales alignment...
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the mql is dead
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Published By: Research Desk
Released: Apr 09, 2020
Your buyers don't want to be treated like MQLs. Treat your buyers like people. Here's how conversations are transforming the marketing funnel as we know it (and what you can do about it)....
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the anatomy of an effective enterprise sales meeting
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Published By: Research Desk
Released: Apr 09, 2020
We spoke to sales leaders from companies like G2, Gong, Outreach, and others about what goes into a great sales meeting. First, we’ll dive into what needs to happen before the meeting, including pro...
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