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COVID-19: Business Resilience in the Face of the Unexpected

covid-19: business resilience in the face of the unexpected

Published By: Research Desk Released: Nov 25, 2020

In just a few short months, the COVID-19 pandemic has shown its ability to affect virtually every person on the planet. For risk managers tasked with ensuring business continuity, COVID-19 can feel...

Strategies for Large-Scale Cloud Migration

strategies for large-scale cloud migration

Published By: Research Desk Released: Nov 11, 2020

A cloud migration, and the ability to take advantage of cloud benefits such as greater agility, scalability and enhanced security, is often seen as a primary way that organizations can positively affe...

Prepare Your IT Platform for the Agile Enterprise

prepare your it platform for the agile enterprise

Published By: Research Desk Released: Nov 11, 2020

The critical importance of enterprise agility—the ability to respond rapidly to opportunities and disruption—has been reinforced by the widespread disruption caused by the global COVID-19 pandemic...

Lead-to-Account Matching and Routing Market Guide

lead-to-account matching and routing market guide

Published By: Research Desk Released: Oct 15, 2020

Lead-to-Account Matching (L2A) and Routing has become one of the most critical applications for modern go-to-market organizations. As go-to-market strategies evolve and increase in complexity, more so...

Lead Management: The Essential Foundation of B2B Growth in Any Economy

lead management: the essential foundation of b2b growth in any economy

Published By: Research Desk Released: Oct 15, 2020

As the global economy responds to the Coronavirus pandemic, all businesses are navigating a new, uncertain economic environment. TOPO Research found a 150% increase in buyers not booking meetings due ...

Arm Treasure Data Customers Are Boosting Their Marketing ROI 802% with a Customer Data Platform

arm treasure data customers are boosting their marketing roi 802% with a customer data pla...

Published By: Research Desk Released: Oct 14, 2020

Ever Wonder What a Customer Data Platform Could Do for Your Bottom Line? See how to calculate CDP ROI in this free Forrester Consulting Total Economic Impact™ Study1 Have you and your team...

What You Need to Know for an Easy, Successful CDP Deployment

what you need to know for an easy, successful cdp deployment

Published By: Research Desk Released: Sep 24, 2020

The CDP Institute Asks Experienced Execs What Works—and What Doesn’t Tips and Lessons Learned from Companies that Deployed CDPs If you’ve ever evaluated and implemented a new technolog...

Omdia – Location Platform Index: Mapping and Navigation

omdia – location platform index: mapping and navigation

Published By: Research Desk Released: Sep 24, 2020

Omdia’s “Location Platform Index: Mapping and Navigation” provides a detailed analysis of major vendors in the location and mapping industry. This year’s update names four platform leaders and...

The State of Revenue Operations 2019

the state of revenue operations 2019

Published By: Research Desk Released: May 19, 2020

Check out new research brought to you by LeanData and Sales Hacker. You'll learn how 2,400 B2B Sales, Marketing and Operations leaders are: Adopting Revenue Operations models Overcoming ro...

Should You Build or Buy Your Revenue Operations Tech Stack?

should you build or buy your revenue operations tech stack?

Published By: Research Desk Released: May 19, 2020

It’s a question as old as software itself: should you build your own solution, or buy from a vendor? If you buy the wrong software, your growth can grind to a halt. When it comes to Revenue Operatio...

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