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A Guide to Optimizing the Digital Marketing Performance Through Better Data

a guide to optimizing the digital marketing performance through better data

Published By: Research Desk Released: Oct 17, 2019

Learn how leading brands globally are improving digital marketing performance through digital experience data management. This document shares the steps any organization can take to implement campaign...

Stop Fixing Your Media Analytics: Keys to Implementing Automated Data Governance

stop fixing your media analytics: keys to implementing automated data governance

Published By: Research Desk Released: Oct 17, 2019

Despite the growing importance of digital media, many organizations effectively track 40 to 60 percent of their digital media spend. The gap is caused by manual processes, which make it hard to ensure...

A guide to optimizing digital marketing performance through better data.

a guide to optimizing digital marketing performance through better data.

Published By: Research Desk Released: Jun 12, 2019

Marketers have long struggled with the simple task of knowing which marketing spend is truly effective, and how to optimize that spend. At the heart of the issue lies the challenge of ensuring the dat...

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