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Whitepapers

Step-by-Step CDP-Readiness

step-by-step cdp-readiness

Published By: Research Desk Released: Mar 20, 2020
As marketers realize the value of creating more personalized customer experiences without a lot of heavy lifting from IT, CDPs are enjoying tremendous growth. In our efforts to help leading busines...

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The Key Difference:DMP vs CDP

the key difference:dmp vs cdp

Published By: Research Desk Released: Mar 01, 2020
A DMP enables marketers to serve targeted ads programmatically using anonymous customer data. A CDP creates detailed, identifiable customer profiles for improved ad targeting, personalization, segment...

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AI Today, AI Tomorrow: The Arm 2020 Global AI Survey

ai today, ai tomorrow: the arm 2020 global ai survey

Published By: Research Desk Released: Feb 28, 2020
Not all AI devices are created equal. Some need only a small amount of data to perform useful tasks – others need to know everything about us. So, what makes people comfortable with one AI use case...

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Connectivity Management Considerations for Smart Enterprise

connectivity management considerations for smart enterprise

Published By: Research Desk Released: Aug 14, 2019
How best to deploy, scale, and manage global IoT solutions Effective IoT connectivity management is key to a successful IoT deployment. With the right connectivity solution, every IoT connected dev...

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IoT Connectivity and Customer Experience

iot connectivity and customer experience

Published By: Research Desk Released: Aug 14, 2019
Guidance for Retailers and amp; Solution Providers Learn more about how IoT connectivity already plays a key role in delivering increased personalisation and convenience to customers by creating a...

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A CISO’s Guide to Hybrid Cloud Security

a ciso’s guide to hybrid cloud security

Published By: Research Desk Released: Apr 01, 2019
Today, integrating the public cloud in some capacity is becoming an integral component for the strategic future of most businesses. The benefits are near irresistible. From flexibility and velocity, t...

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