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Powerful Personalization

powerful personalization

Published By: Research Desk Released: Jul 26, 2019

Taking personalization to its deepest levels helps you realize value more quickly by delivering engaging, customized experiences to more people than ever before. And when your engine is powered by art...

Winning Playbook for Experience Personalization

winning playbook for experience personalization

Published By: Research Desk Released: Jul 26, 2019

Personalised customer experiences can drive double-digit revenue growth for your business. But poor personalisation can hurt your bottom line as consumers switch companies that fail to meet expectatio...

Make Your Mobile App the Natural Selection

make your mobile app the natural selection

Published By: Research Desk Released: Jul 26, 2019

Learn what it takes to make your apps an essential part of your customer’s digital experience and build greater brand loyalty in the process. Read our article Make Your Mobile App the Natural Selec...

2018 Forrester Wave: Experience Optimization Platforms

2018 forrester wave: experience optimization platforms

Published By: Research Desk Released: Jul 26, 2019

Adobe is a leader in experience optimization platforms, according to Forrester. Forrester conducted an extensive, multi-criteria evaluation of experience optimization platforms. They researched, an...

Finding the Person in Personalization

finding the person in personalization

Published By: Research Desk Released: Jul 26, 2019

It’s no longer optional to deliver content that’s highly personal and relevant. It’s a must. According to a report by Accenture, U.S. companies lose $1.6 trillion each year from customers swi...

AI-Powered Personalization

ai-powered personalization

Published By: Research Desk Released: Jul 26, 2019

You cannot accurately predict what your customer will want next. Artificial intelligence can. By 2020, businesses that use AI and related technologies like machine learning and deep learning to unc...

Silicon Labs

silicon labs

Published By: Research Desk Released: Jul 26, 2019

Silicon Labs used Experience Manager and other Adobe solutions to create content that captured customer attention and secured more qualified leads. With our platform for personalizing content based on...

Forrester Wave: Content Management Systems 2018

forrester wave: content management systems 2018

Published By: Research Desk Released: Jul 26, 2019

Adobe is a leader in web content management systems, according to Forrester. Businesses need smart content, personalised and contextualised experiences, and agile operations. We won't have a dra...

Marketing Automation is more than software

marketing automation is more than software

Published By: Research Desk Released: Jun 04, 2019

Marketing automation is a pay-off, not a trade-off, in experience. Many marketers today say that current content demands outpace their existing automation tools. But investing in a full marketing a...

Forrester Digital Transformation of Video Advertising Arrives

forrester digital transformation of video advertising arrives

Published By: Research Desk Released: Jun 04, 2019

Adoption of data-driven TV-planning techniques such as addressable and advanced TV has arrived. But marketers must still augment TV plans with digital channels to reach consumers' fragmented video con...

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