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A Digital Customer Experience Awakening

a digital customer experience awakening

Published By: Research Desk Released: Jul 05, 2021

The current COVID-19 crisis has placed an urgent requirement on businesses to keep pace with shifting customer behaviors and expectations. To win in this new environment, enterprises must ensure that ...

Manufacturers focus on a digital-first future — see what’s on the way.

manufacturers focus on a digital-first future — see what’s on the way.

Published By: Research Desk Released: Jul 05, 2021

In just six months, the manufacturing sector experienced more disruption than in the previous decade. While years of preparedness offset the pandemic’s worst economic effects, many companies recogni...

The Customer Value of Marketing Automation

the customer value of marketing automation

Published By: Research Desk Released: Jul 01, 2021

If you’re ready to modernize your marketing, it may be time to invest in marketing automation. The right marketing automation tools can help you transform your marketing function and make rapid�...

IDC Analyst Connection: Building a Better Future for Manufacturing Through Marketing Automation

idc analyst connection: building a better future for manufacturing through marketing autom...

Published By: Research Desk Released: Jul 01, 2021

As customer expectations evolve and digital marketing becomes the status quo, manufacturing organizations are having to reprioritize their digital innovation strategies. In the IDC Analyst Connecti...

Automate Healthcare Marketing: Right Message, Right Customer, Right Time

automate healthcare marketing: right message, right customer, right time

Published By: Research Desk Released: Jul 01, 2021

Every business strives for efficiency, but in the healthcare sector, there is a prevalent need for efficient customer communication that is also quick, transparent, and personal. This is where a ma...

Healthcare Marketing in a Digital World–it’s Personal.

healthcare marketing in a digital world–it’s personal.

Published By: Research Desk Released: Jul 01, 2021

In a modern digital world, healthcare customers have come to expect the same differentiated, pertinent conversations with their providers that they have with online retailers, travel companies, and ot...

Do Better with Behavioral Targeting

do better with behavioral targeting

Published By: Research Desk Released: Jul 01, 2021

Your business needs behavioral targeting — here’s why. Create closer customer connections with behavioral data. Seventy percent of consumers look for brands to automatically adjust content a...

Benchmarking at a Glance: Who’s Got Your Mail?

benchmarking at a glance: who’s got your mail?

Published By: Research Desk Released: Jul 01, 2021

In simple terms, email deliverability is the likelihood of your email reaching your customer’s inbox instead of a Spam or Promotions folder. But with so many variables that must be considered in eac...

Thrive in the Face of Change – Eight Digital Document Advancements for Banks and Insurance Companies

thrive in the face of change – eight digital document advancements for banks and ins...

Published By: Research Desk Released: Jun 17, 2021

As banks and insurance companies navigate today's rapidly changing business environment, they are having to reshape and reimagine almost every aspect of their business. Financial services companies ar...

Empowering Creative Professionals Through Integrated Tools

empowering creative professionals through integrated tools

Published By: Research Desk Released: Jun 11, 2021

A commissioned study conducted by Forrester Consulting on behalf of Adobe involving more than 470 creative professionals from around the world found teams’ collaborative needs are evolving faster th...

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