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Good Things Come in Threes. Like Advertising, Audiences, and Analytics

good things come in threes. like advertising, audiences, and analytics

Published By: Research Desk Released: Apr 04, 2019

Marketers grapple with as many as 30 or more distinct tools for analytics, ad-serving, attribution, content management, and more. That’s 30 different tools that aren’t talking to each other. With ...

Forrester Total Economic Impact of Adobe Experience Cloud

forrester total economic impact of adobe experience cloud

Published By: Research Desk Released: Apr 04, 2019

Results beat the hype. Experiences boost the bottom line. Delivering stellar customer experiences requires long-term investment. But it’s well worth the effort — and budget — involved. And wh...

2018 Forrester Wave: Experience Optimization Platforms

2018 forrester wave: experience optimization platforms

Published By: Research Desk Released: Apr 04, 2019

According to Forrester, Adobe scores well across all experience optimization techniques. The product was said to impress in testing and targeting capability, Adobe scored top marks in: -Behavioral ...

Digital Transformation Imperative

digital transformation imperative

Published By: Research Desk Released: Apr 04, 2019

The cost of failing to advance your business can be detrimental. Companies that successfully transform their business to support B2B will see market share uptick. Discover three practical benefits to ...

3 Benefits of Delivering Unified Commerce

3 benefits of delivering unified commerce

Published By: Research Desk Released: Apr 04, 2019

Growing businesses are increasingly challenged by evolving buyer demands and competitive market pressures. Today, amazing customer experiences across all audiences and channels have become status quo....

Transforming Customer Experience with Personalized Communications

transforming customer experience with personalized communications

Published By: Research Desk Released: Apr 04, 2019

Continuous, personalized customer communication. It takes the ability to deliver in any channel, connect interactions across channels, and do it all at scale. Read the white paper and learn how to: ...

Winning Playbook for Experience Personalization

winning playbook for experience personalization

Published By: Research Desk Released: Apr 04, 2019

Personalised customer experiences can drive double-digit revenue growth for your business. But poor personalisation can hurt your bottom line as consumers switch companies that fail to meet expectatio...

Evolution of Content Management: Omnichannel Experience Delivery

evolution of content management: omnichannel experience delivery

Published By: Research Desk Released: Apr 04, 2019

The biggest disruptor for content management is the need to support omnichannel content delivery. A next-generation content management system provides the best of both worlds--a unified platform that ...

2019 Econsultancy Digital Trends Report

2019 econsultancy digital trends report

Published By: Research Desk Released: Apr 04, 2019

The Digital Trends 2019 survey closed with more than 12,500 responses worldwide! The results are in for 2019 and once again, businesses have their sights set on improving customer experience. Data ...

Draw Up Deep Waters: 7 Steps to Creating a Customer-First Culture

draw up deep waters: 7 steps to creating a customer-first culture

Published By: Research Desk Released: Apr 04, 2019

Customers expect content to be tailored especially for them — available at the very moment they need it, no matter where they are. This requires drawing up data from your flood of content — so you...

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