Highlights:

  • Thoma Bravo and Sunstone Partners plan to combine UserTesting and UserZoom after the deal closes.
  • The company’s products and services will work together to make a robust end-to-end solution in the customer experience space.

UserTesting, Inc., a leader in video-based human insight, announced today that it had reached an agreement to be acquired by Thoma Bravo, a leading software investment firm, and Sunstone Partners for USD 7.50 per share in an all-cash deal worth about USD 1.3 billion.

The offer constitutes a premium of approximately 94% more than UserTesting’s stock price at the end of trading on October 26, 2022, and about 97% more than the shares’ volume-weighted average price (VWAP) for the 30 trading days ending on October 26, 2022.

Thoma Bravo and Sunstone Partners plan to combine UserTesting and UserZoom after the deal closes. Thoma Bravo acquired a majority stake in UserZoom in April 2022. Andy MacMillan, the CEO of UserTesting, will oversee the new company.

Furthermore, the new company will benefit from Thoma Bravo and Sunstone Partners’ operating skills, capital support, and industry knowledge.

The company’s products and services will develop a robust end-to-end solution in the customer experience space. This will help global companies innovate, drive revenue, manage risk, and offer better customer experiences.

UserZoom is a company that focuses on user experience (UX) insights. It provides its customers with the tools they need to conduct high-quality research and do more research in less time.

By combining UserTesting’s proprietary contributor network and enterprise-scale experience testing platform with UserZoom’s multi-method research capabilities, proprietary benchmarking method, and research repository, customers can use both solutions’ strengths to build better experiences for their customers, employees, and brands.

Andy MacMillan, CEO of UserTesting, stated, “We believe the combination of UserTesting and UserZoom will unlock tremendous value for our customers by further integrating and expanding the suite of research methods, testing types, and measurement options available—all while making the voice of the customer and human insight more accessible across an organization and easily integrated into their processes and workflows.”

Alfonso de la Nuez, Co-Founder and Chief Visionary Officer of UserZoom, said, “We live in a digital experience-first world, one where the quality of the user and customer experience will distinguish the winners from the losers. The combination of UserTesting and UserZoom’s solutions will help democratize experience insights to enable companies to make the right decisions, be innovative, and ultimately deliver experiences their customers love.”