Microsoft has recently acquired The Marsden Group, a technology consulting firm and developer. The Marsden Group focuses on cloud, Industrial Internet of Things (IIoT), and AI (artificial intelligence) for industrial environments. Microsoft did not disclose financial terms of the agreement.

The acquisition will help consumers experiment and find solutions faster through its services and cloud, edge, and artificial intelligence products, especially in manufacturing, automotive, and logistics industries, says Microsoft.

In a blog post, Omar Abbosh, Microsoft Corporate Vice President for Cross-Industry Solutions, said that The Marsden Group, with offices in the UK and Houston, “has earned a unique reputation as a powerful and trusted partner among industry leaders.”

Headquartered in Houston, Texas, The Marsden Group has a strength of about 51 to 200 employees, according to LinkedIn. Out of which only 32 are available on LinkedIn, which gives an unclear Marsden Group headcount.

In a blog about the deal, Omar Abbosh expressed: “We know that in asset-intensive industries, such as manufacturing, automotive or logistics, companies face unique challenges in adopting new technologies, for example connecting industrial equipment safely and securely to the cloud, overcoming data silos and supporting interoperability across modern and legacy systems. Through recent projects, I’ve seen firsthand what The Marsden Group and Microsoft can do, what’s possible when we bring together our cloud, edge, IoT, digital twin and AI capabilities with The Marsden Group’s speed, agility and technical creativity.”

Recently, Marsden introduced VisionIQ, a software platform that lets customers manage operations across critical Red Zone areas. The system “enables the accurate tracking and monitoring of personnel and will send audible and visual alerts should hazards occur, making safety the number one priority,” Marsden says. Its target customers include offshore operational zones such as drilling rigs.