Highlights –

  • With metaverse, Dyson aims to provide the most realistic VR experience possible by drawing on the real simulation and visualization technology.
  • Dyson is also exploring two other major technology trends – NFTs and cryptocurrencies.

Dyson, a firm known for creating transformative products and supporting innovation, announced its decision to enter the metaverse to earn the major benefits it will offer.

The metaverse can be defined as shared digital environments that can be accessed through Virtual Reality (VR) and Augmented Reality (AR) headsets, where people can interact together.

Though the concept has been around for quite some time, it came into the mainstream this year with Facebook’s announcing that it will change the name of the company to Meta to reflect its pivot to the future of the web. With this announcement, companies working in the metaverse are strategizing well to stay ahead in the game.

Physical shops will also remain open as many prefer venturing out and into shops rather than online shopping experiences.

During the pandemic, the firm successfully opened 30 new shops and plans to open 19 more shops by the end of this year. With this, it is increasing its focus on direct-to-consumer retail on the high street and online. Dyson is also interested in two other major technology trends – NFTs and cryptocurrencies. It aims to embrace the metaverse to remain updated according to its future customers, whether on high streets and in malls or a VR world with other avatars.

Experts’ view

Sean Newmarch, Dyson’s Global e-commerce Director, said that the company entered into the metaverse after introducing Dyson Demo VR, which lets customers trial, test, and get more detailed technical information about the company’s products.

He added, “Real-world trials are, of course, fundamental to ensuring Dyson products are high-performing and reliable, but enhanced online simulations mean that customers at home can test a wide range of products in unique scenarios.”

“At Dyson, we strive to provide the most realistic VR experience possible by drawing on the real simulation and visualization technology which Dyson engineers and designers have been using for years in the prototype and development stages of design. To do this, we are using the same models in the experience that we use to manufacture our machines, as well as the same software algorithms to match the airflow physics and movement mechanics as accurately as possible to how our machines respond in the real world.”

He also mentioned that improvements would keep coming to the experiences with time.

“Eventually, you’ll be able to throw dust and debris on different floor types, try different vacuum cleaning attachments and visualize the potential pollution in your home – all without a physical Dyson product,” he said.

“The core advantage of VR is the ability to make the invisible visible,” he told Newshub.

“As humans, we love to understand how a technology works, but it can sometimes be difficult to understand how a technology relates to us.”

“You will be able to explore the full range of products and colors we have available, how they work, and see live pricing updates, all from within the VR experience. In the future, we will also provide the option for you to be joined by a Dyson Expert, beamed directly into the experience with you, live from one of our physical locations,” he said.

“Innovation is at the heart of what we do at Dyson, and this is true in how we approach our retail and shopping experiences,” Newmarch said.

“While we can’t reveal all the areas we are currently researching, we are confident we will have more exciting retail innovations to share this year.”

“We plan on integrating e-commerce and purchase functionality within the VR world that is similar to what consumers have on their mobile today, accelerating a shift in how people buy as online and offline worlds combine.”

“We believe that virtual reality provides a bridge between the offline and online world, to provide Dyson shoppers and owners with a new, tactile and immersive experience – an experience without limits,” Newmarch said