Highlights:

  • Despite how widespread usage-based models may spread, only 32% of software vendors claim that their software’s price is “completely aligned” with the value it provides consumers, and only 26% of software vendors can ”very well” acquire product usage statistics.
  • The business methods, pricing, usage, and transparency of software manufacturers are the focus of this study. An international poll was conducted.

Software firms are going through a seismic change in how they monetize and distribute their goods.

Software-as-a-Service (SaaS) model deployment is anticipated to expand by 59% of respondents, while 54% of them expect a rise in subscription pricing models. At the same time, on-premises deployments and perpetual licenses are expanding more slowly. However, the rise in all deployment options underscores modern strategies’ hybrid nature.

A few things influence the adoption of subscription and SaaS models. This includes breaking into a new vertical market (65%), removing revenue leakage (63%), making it easier for customers to adopt (61%), and providing usage-based models (61%).

Despite how widespread usage-based models may spread, only 32% of software vendors claim that their software’s price is “completely-aligned” with the value it provides consumers. Only 26% of software vendors can “very well” acquire product usage statistics.

This identifies areas that require improvement to support monetization methods and objectives.

In the modern world, different monetization and deployment methods are best suited to satisfy the diverse needs of software customers. Knowing how users behave will help in managing these offerings. Successful software vendors will have the capacity to deliver and support hybrid services. Delivering high-value goods that support ensuring customer retention is a constant.

Between the middle of April and the middle of July 2022, Revenera conducted the 2022 Revenera Monetization Monitor: Software Industry Survey. The business methods, pricing, usage, and transparency of software manufacturers are the focus of this study. An international poll was conducted.

The job levels of the 261 survey respondents were director and above (31%), manager/team leader (35%), and individual contributors/consultants (34%).