ZoomInfo, a global name in go-to-market intelligence solutions, on March 31, 2021, broke the news about introducing the new ZoomInfo Partner Program to aid businesses to amplify their go-to-market motions. The program enables partners to build bespoke engagements with the ZoomInfo platform, which aids them in generating revenue and boost business. The ZoomInfo platform can be customized to meet different business models’ needs, developing flexibility as businesses grow.

Companies have the liberty to either be Solution or Technology Partners. Solution Partners support other businesses to build on their network by enabling connections with other customers, sales and marketing consultants, integrators, industry influencers, and other enterprises.

Technology partners work toward seamless integrations of the ZoomInfo platform, which helps get convenience, efficiency, and increased revenue to customers giving them the freedom to operate from one system instead of deploying disparate tools.

Once the program is approved, a dedicated Channel Account Manager is assigned to partners who help create a joint go-to-market plan and make certain partners maximize the benefits of their ZoomInfo partnership. Additionally, Channel Account Managers are also responsible for driving the certification process and coordination of sales and marketing activities to confirm that partners leverage the ZoomInfo ecosystem to its full advantage.

The brand-new partner program operates across four tiers formed by necessary certifications and revenue expectations.

The experts’ take

Chris Hays, ZoomInfo’s Chief Operating Officer, said, “Every business relies on systems and data to drive their efficiencies and outcomes.” He added, “The ZoomInfo Partner Program allows customer engagements with our partners to deliver enhanced and unified experiences that help our customers and partners grow. Simply put, we’re giving them another tool to help them go to market more efficiently and effectively.”

“Partnering with ZoomInfo has helped us see tremendous success, empowering our customers to integrate their preferred data sources into their revenue operations workflows,” said Jamie Muirhead, RingLead’s Senior Vice President of Sales. “With the acquisition of EverString, ZoomInfo is leveraging our multi-vendor data enrichment strategy to go to market with a combined dataset. By partnering, RingLead and ZoomInfo are seeing increased win rates and close velocity.”

About ZoomInfo

ZoomInfo is a Go-To-Market Solution for over 20,000 companies across the world. The platform drives business-to-business sales, marketing, and workforce recruitment to get their numbers right by blending the best-in-class technology with unparallel data coverage, accuracy, contact information, and depth of the company.

With integrations rooted in workflows and technology stacks, along with sales engagement, CRM, marketing automation, and talent management apps, ZoomInfo develops more predictable, sustainable, and accelerated growth for customers. It stresses GDPR and CCPA compliance.

Apart from developing the industry’s pilot proactive notice program, the company is a registered data broker with California and Vermont.