Highlights:
- Zoom introduced a new video Software Development Kit (SDK) to help developers entrench Zoom video services in apps.
- Developers could power the Video SDK to create a new and exciting experience for consumers.
- The Zoom Developer Platform comprises SDKs, webhooks, APIs, distribution for integrations and applications, and chatbots.
- Expert’s take on this new addition by Zoom.
The trending video conferencing platform to introduce SDK
Zoom, the trending video conferencing platform, recently introduced its new video Software Development Kit (SDK) to help developers entrench Zoom video services (audio, HD video, and other interactive features) inside another application. Its primary objective was to develop video-based applications and desktop experiences with native user interfaces.
The company says: “It wanted to give developers more data about how people are using the Zoom features in their applications so that they will be providing a new analytics dashboard with usage statistics.”
SDK to create new, exciting experiences for consumers
Developers could power the Video SDK to create new and exciting experiences for consumers with the high performance of Zoom’s video-first unified communication (UC) platform into their applications and products.
With this new feature, Zoom added that developers could easily manage consumers and offer them new opportunities for higher returns without being connected to the Zoom Meetings user interface.
The Zoom Developer Platform
The Zoom Developer Platform comprises SDKs, webhooks, APIs, distribution for integrations and applications, and chatbots. Zoom’s functionality could play an important role for developers to enhance social media applications for reliable and engaging communications experiences, for instance, live streaming on-the-go with interactive chat. Using Zoom’s audio, HD video, and interactive features, developers could develop desktop gaming apps that offer new consumer engagement opportunities.
Expert’s take
Brendan Ittelson, Chief Technology Officer at Zoom Video Communications, commented: “SDK is actually part of a broader set of services designed to help developers take advantage of all the developer tooling that the company has been developing in recent years. As part of that push, the company is also announcing a central developer portal.”
He further added, “We are adding additional tools and actually providing developers with analytic dashboards. So folks that have developed apps for the Zoom ecosystem are able to see information about the usage of those apps across the platform.”
Natalie Mullin, Product Marketing Manager at Zoom, commented: “Video-based customer experiences will play an increasingly large role in customer engagement as we move into the future.”
Zeus Kerravala, Founder and Principal Analyst at ZK Research, commented: “Video usage is at an all-time high. The next wave of video-based experiences will be driven by embedding video directly into business and consumer applications that seamlessly improve workflows and enhance social interaction.”
He further added, “Zoom’s Video SDKs are easy to work with, and enable nimble development of fully customizable video-based applications.”
