It might be the right time for you to view the supermarket shelves because the next disruption will soon happen. The consumers will soon be walking by the shelves filled with products that have electronic labels combined with personalized advertisements for the consumer. Combined with RFID and IoT sensors the smart shelves can help the consumers and the retail markets to reduce the market wait-time and also find the right types of product.

The current supermarket shelves are filled with paper labels that announce the product price, expiry date, manufacturing data, ingredients used and the offer. With smart electronic labels, the consumers will be able to view all the information along with customer care service for the product and also other variants of the product. The retail markets will be able to change the product prices within seconds after adopting the electronic pricing model.

Kroger, an American retail company recently used EDGE computing combined with a cloud-based display for the shelves. Using this technology the Kroger can display different prices, advertisements, nutritional data, coupons and videos about the product. Suppose you are buying olive oil from the supermarket you can easily compare the product nutritional value, price and ingredients through a single screen.