Highlights:

  • CTI Group, web development and digital marketing company, takes over counterpart Mosquito
  • The sum of the deal is not disclosed
  • Anthony Diver, Creative Director and Mosquito’s Managing Director, talks about the strength of the evolving digital space

CTI Group, web development and digital marketing agency based out of Manchester, recently purchased its counterpart Mosquito, a digital brand development agency in the city center.

The CTI Group has cracked a deal with the brand communication and performance marketing agency for an undisclosed amount.

Experts’ take on the acquisition

Anthony Diver, Executive Creative Director and Mosquito’s Managing Director, said: “With consumer and customer behaviour continually evolving in the digital space, brands and business are now demanding both sides of the coin from an agency – from deep technical strategy and technical implementation to the experiential touchpoints a customer now expects from a brand.”

“It was evident to choose the right group that delivered the same vision and ambition to allow our customers to thrive and grow.”

“The move to the CTI group has been a carefully considered strategic decision for the agency. With our insights to behaviorally and contextually connect business with consumers and customers, Nick and I both felt by joining together, we were able to complete the full picture of every touchpoint a future-focused business demands.”

“Equipping so many independent agencies at the top of their game means we are able to deliver a service offer like no other.”

The client list

On acquisition, the CTI Group will be able to bank on the powerful client list by Mosquito that includes Diabetes UK, Savlon, Zoflora, and Horlicks.

About CTI Group

CTI Group, owned by CTI Holdings, is a leading digital agency that operates with 150 experts across the UK and Europe.

Headquartered in Manchester, the agency has offices in Serbia, England, and Wales.

Functioning as an integrated internal network, the company’s brands benefit from the expertise and experience of a few of the world’s best technical and creative geniuses.

On the growth front, the web development and digital marketing agency works collaboratively across clients.

About Mosquito

Innovatively tagged as an “infectious digital brand,” Mosquito is an innovative digital-first brand communications agency based in Manchester and Cheshire.

Its customers benefit from the company’s award-winning digital creative element combined with user experience and engagement.