Highlights –

  • The internet behemoth Yahoo announced that it has selected AWS as the location for its Yahoo Ad Tech advertising technology business operations.
  • Stability AI said that it has selected AWS as its preferred cloud service provider to get assistance in developing and deploying new Artificial Intelligence (AI) models for creating content in the forms of pictures, language, audio, video, and 3D.

With announcements of several significant client victories, Amazon Web Services Inc. concluded day four of its annual conference, AWS re:Invent. One of the most important pieces of news is that Yahoo Inc. and Stability AI Ltd have chosen AWS as their preferred public cloud supplier for essential business workloads.

Why AWS for Yahoo?

The internet behemoth Yahoo announced that it has selected AWS as the location for its Yahoo Ad Tech advertising technology business operations. The organization intends to move all of Yahoo Ad Tech’s workloads to Amazon’s cloud infrastructure, including its media-buying and supply-side platforms, analytics, and identity solutions.

Yahoo appears to believe the change will bring about some significant benefits. More than 540 million individuals worldwide get advertisements from Yahoo Ad Tech across various media, including websites, TV channels, and mobile applications. The platform to power insights on ad performance already uses Amazon Elastic Cloud Compute instances.

Additionally, Yahoo stated that by utilizing AWS’s analytics, machine learning, and serverless architecture, its ad-decisioning engine—which aids advertisers in managing campaigns—will acquire additional features. As an illustration, Yahoo stated that it would assist its partners in enhancing their ad measurement capabilities, optimizing real-time bidding for advertising slots, and honing its ad inventory and effectiveness to assist clients in choosing the ideal mix of advertisements.

Yahoo Ad Tech will be able to create a centralized data lake on Amazon S3 that stores hundreds of petabytes of data, which is another significant advantage of switching to Amazon. The business claims this data lake will eliminate data silos and gain greater access to AWS analytics services, such as Amazon EMR for big data processing and Amazon Athena for interactive query service. The goal is to make it possible to quickly analyze data from various sources so that consumers may learn more about target audiences and advertising trends.

Aaron Lake, chief information officer and senior vice president of platforms engineering at Yahoo, expressed that the company plans to utilize the power of AWS to move more quickly and provide customers with a superior advertising platform that offers the ideal combination of performance, audiences, and growth.

“Running all of Yahoo Ad Tech on AWS provides us with a broad portfolio of world-class services that will allow us to help advertisers achieve the returns they want by providing them with precise audience targeting, while our ad publisher customers are able to scale and monetize their ad space,” Lake added.

Why AWS for Stability AI?

Stability AI said that it has selected AWS as its preferred cloud service provider to get assistance in developing and deploying new Artificial Intelligence (AI) models for creating content in the forms of pictures, language, audio, video, and 3D.

Stability AI is a visual art startup based on AI and implements open AI tools that people can use to create pictures from text input. Its generative AI models use collective intelligence and augmented technology to translate text commands into images and other media. This feature helps clients create state-of-the-art open AI models for image, language, audio, video, 3D, and biology.

AWS is a natural fit for Stability AI, given what it does. The latter has already started using Amazon SageMaker Machine Learning (ML) service to speed up the building of their ML models. Stability AI also intends to set up one of the largest clusters of ML compute instances on the AWS cloud because those models demand robust infrastructure.

The startup stated that it would rely on Amazon’s ML and AI capabilities to create and train its future models to get the most remarkable performance at the most affordable price. Additionally, Stability AI stated that it plans to make its open-source models accessible via Amazon SageMaker JumpStart, an ML model hub that is accessible to all AWS users.

Emad Mostaque, founder and CEO of Stability AI, stated that his organization is laying the groundwork necessary to unleash the true potential of AI for humanity.

According to Mostaque, “AWS has played an integral role in scaling our open-source foundation models across modalities. We are delighted to run these models on Amazon SageMaker to enable tens of thousands of developers and millions of users to leverage the power of AI with a robust set of tools.”

The addition of Yahoo and Stability AI is the most recent in a line of significant client victories for AWS. AWS disclosed that it has expanded its multiyear partnership with American Family Insurance. According to the deal, the insurance business has made AWS its preferred cloud supplier to, among other things, hasten cloud migration.

It was revealed earlier this week that Brookfield Asset Management Inc. has also selected AWS as its preferred cloud provider. Slalom LLC, a consulting business, recently announced a multiyear extension to its relationship with AWS to work together on creating solutions and accelerators on AWS for clients in the media and entertainment, energy, financial services, healthcare, and life sciences industries to migrate to the cloud.

Descartes Labs Inc., a provider of geospatial intelligence tools, had earlier said that it was betting “all-in” on Amazon’s cloud. Similarly, Wallbox Chargers S.L., a maker of electric car chargers, is also betting on AWS.