Highlights:
- In this era of eCommerce, continuing to rely on outdated digital solutions may have a detrimental influence on your company’s infrastructure and jeopardize the loyalty of your customers and customer base.
- Despite proven efficiency gains, revenue growth, and cost savings; selling the value of a digital upgrade to those who make decisions remain a struggle.
We all can agree on ‘Change is the only constant’ if you seek an example of eCommerce. The change in eCommerce is at such a pace that today’s innovations are outdated tomorrow. Fluid changes when it comes to consumer technologies, purchasing behaviors, and buyer demographics persistently challenge today’s legacy systems.
In this era of eCommerce, continuing to rely on outdated digital solutions may have a detrimental influence on your company’s infrastructure and jeopardize the loyalty of your customers and customer base.
Fear of the unknown is to be human, but those who put in the efforts are rewarded. B2B commerce is going through a technological revolution, where many organizations are constantly evolving their eCommerce assets. Despite proven efficiency gains, revenue growth, and cost savings, selling the value of a digital upgrade to those who make decisions remain a struggle.
In this guide, we will cover three persuasive approaches – data produced by leading authorities – that will assist you in building a solid case to upgrade your B2B organizations digitally.
A Strategic Perspective
Teams using a modernized eCommerce system gain access to a configurable technology stack, which may significantly increase business agility and pave the way for increased revenue development.
Modern eCommerce solutions facilitate faster time to market –
When it comes to services, customers have very distinct demands that they expect you to deliver at the earliest. One of the biggest advantages modern commerce systems offers is that the vendors and developers continuously update them. These constant updates ensure consistent peak performances.
Large extension marketplaces enable these platforms to easily add new features, decreasing the need for specialized development solutions: a Strategic Perspective, future-proof your company today.
The infrastructures used by today’s e-commerce systems are cloud-based and covered by security standards. Cloud-based platforms typically involve less departmental cooperation, have a quicker time to market, and come with all the essential tools for development and deployment.
Legacy Solutions
- Home-grown solution
- On-premises
- Difficult to find developers
- Custom development for new features
- Down-time risk
- Security gaps
Modern Solutions
- Cloud-based
- Full-featured
- Continually updated
- Global developer ecosystem
- API-first
- App marketplace
- PCI-compliant
Upgrading delivers the agility to manage to change business requirements
Two decades ago, businesses weren’t under that much pressure to develop engaging service offerings and digital experiences. But now, organizations must react quickly to fluid market trends and buyer behavior changes.
Some ways to expand your business’ reach is by accommodating new audiences by focusing on:
- B2B and B2C Selling
- Global Expansion
- Emerging Business Models
- Multiplying Customer Touchpoints
Upgrading provides agility to handle changing market requirements
When you upgrade your existing legacy system, your team can tap into emerging technologies to perform swiftly and efficiently. Modern solutions also enable you to keep away from competitors you aren’t familiar with and take time to grow the potential of your digital platforms.
Some of ways you can use digital platforms to your advantage are:
- API-first Platform Supporting Headless Deployments
- Open Platform Sustained by a Thriving Digital Ecosystem
- Multi-Site, Multi-Audience Solution
AI-enabled solutions accelerate growth for B2B companies
New technologies are included in the latest eCommerce platforms to help create memorable customer experiences at scale. Almost every area of your digital infrastructure and business processes can be improved with the advent of Artificial Intelligence (AI) and Machine Learning (ML) technologies.
“Eighty percent of organizations using AI for digital commerce will achieve at least 25% improvement in customer satisfaction, revenue, or cost reduction.”- Gartner
Here are some perks of AI-enabled solutions:
- Personalizing experiences
- Optimizing pricing and offers
- Intelligent product recommendations
- Revealing new business insights
In conclusion
If not already, the demands of modern trade may soon outgrow its operational capacity. As many businesses have found, maintaining the status quo on a legacy system has led to stagnant market growth, skyrocketing operating expenses, and market share losses to more technologically advanced rivals.
