The Secret Recipe to Improve Your Customer Insights

Highlights:

• Every day spent generating an individual customer’s insight is one less day you have using the understanding to generate revenue.
• Companies can automate data management practices into a customer profile right from the time of data accumulation through activation and analysis.

Want to order food, groceries, or clothes? What’s the first thing you do? Look for your phone. Buyers today find it convenient and timesaving to buy something online.

In case of situations where there’s something wrong with the product you’ve purchased, you can always choose to contact the customer support team and resolve the issue.

Without the service provider seeing your data, it’s difficult for brands to create an enjoyable experience – it could be special offers just for you or a wish on your birthday.

Every company tries to retain its clients by enticing them with impactful emails, targeted advertisements, or even a personalized moment.

But what is the purpose of data collected from different customers and places for so long?

This accumulation of customer data can generate high-quality insights which are difficult and slow. Technical resources, data-wrangling, and outdated or non-existent tools add to the mayhem.

Every day spent generating an individual customer’s insight is one less day you have using the understanding to generate revenue.

What is the solution?

Companies can automate data management practices into a customer profile right from the time of data accumulation through activation and analysis. Accumulate, unify, and activate server-side data in real-time to carry out the moments your customers deserve.

Useful Across Multiple Industries

Customers across all industries benefit from establishing a Single View of the Customer (SVOC) to cater to different cases:

• Personalize and engage with your customer – You can get to know your customer’s likes and dislikes and gain their trust, no matter the platform, department, or touchpoint.
• Obtain your customer’s insights quickly – A unified customer data profile means a set of complete data from which to glean rapid insights.
• Measure cross channel behavior– You should be on the lookout to engage with the customer when and where it matters, irrespective of the channel, so that brands can measure behavior across the entire journey of the customer.
• Maximize a best-of-breed tech stack – Customer behavior and technology change so quickly, that you must rely on your customer’s data foundation to integrate with your organization’s tool.

Mini recipe for creating a single customer view

You can add this recipe to your data cookbook, and you will do well in serving up individual customer views.

Step 1 — Gather your ingredients

As an organization, it is crucial to understand the customer insights you’re trying to produce to know what data you want to collect. Usually, sources like mobile web digital apps, digital products, offline data, and IoT devices substitute as required for your use case.

1. Web: Loyalty status, product searched, purchases, content interests, products viewed
2. Mobile: Push notification received or engaged, an app installed or opened
3. Offline: In-store purchases, preferred store location, contact center sessions

Step 2 — Add context to create insights

It would be best if you used your business rules to decide what elements are essential for your insights and targeting. It would be best if you were flexible when organizing data. Every platform and when you use its visitor ID can assist in building comprehensive profiles and target various users across devices as quickly as any familiar ID is a match. Then visitors and devices are stitched automatically into customer profiles with customer-level insights that are not accessible on each platform.

Step 3 — Act on and serve up richer insights

Customer data is only valuable if it can be utilized, and you know what could help you grow a business best. Every industry-leading integration marketplace ensures you can use your customer data where you see fit. You could send the data for Business Intelligence (BI), Machine Learning (ML) solutions, analytics, or directly trigger customer engagement actions.

Fun Fact!

Organizations take the help of Business-to-Business (B2B) companies to increase click-thru rates (CTRs), thus increasing revenue. When creating a single view for the customer, an organization’s customer experiences a significant Return on Investment (ROI).

Summary

A customer’s preferences, search history, past order, etcetera help you gain an insight into the customer. An organization collects the data of all its clients right from the start of its journey. This allows the organization to personalize and entice its clients with personalized moments, discounts, emails, or even advertisements. A customer’s data can be collected from several sources like mobile, web, and offline. But it’s important to remember that the data is valuable only when the data can be utilized.