Sales & Marketing

How are Sales Performance and Customer Experience Directly Proportional to Sales Enablemen...

  Insights Desk   Jan 05, 2021

Selling is an art. Selling is a technique. Selling is science. Selling is a talent. Then what is sales enablement? As explained by HubSpot, “Sales enablement is the iterative process of provid...

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Sales and Marketing Alignment Leads to Increase in Marketing Technology

  Insights Desk   Oct 26, 2020

The main reason behind any business failure is its misalignment system to develop a successful sales strategy. Making a marriage successful requires balanced support from both the partners to build a ...

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Personalized Sales and Marketing in COVID Times

  Insights Desk   Oct 15, 2020

Personalization is a new trend that has emerged in every field. Personalization in sales and marketing is now the need of the time. Different industries were already preparing for 2020 with all of ...

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Is CRM Dying?

  Insights Desk   Sep 24, 2020

Customer Relationship Management (CRM) has revolutionized the methods of managing sales. In 1980, the first digitization of the sales account information occurred, followed by a 360-degree change in 1...

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Marketing Automation – A New Way to Be a Millionaire

  Insights Desk   Aug 30, 2020

Story begins…. “Welcome to a new era of marketing and service in which your brand is defined by those who experience it,” says Brian Solis, world-renowned digital anthropologist and futurist. ...

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Sales Enablement – Key to the Lock of Marketing

  Insights Desk   Aug 30, 2020

Sales enablement can simply be defined as a process that helps sales people sell more effectively by providing the sales organizations information, content, and tools they need. Consider marketin...

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Say No to CRM Pain Points. We Tell You How

  Insights Desk   Aug 05, 2020

Customer undeniably is the fuel that keeps a business running, and the team of happy customers is the one that builds the foundation for success. But how do you, as a business, make sure that your cus...

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CRM – A Technology Powered Tool

  Insights Desk   Jul 21, 2020

CRM stands for customer relationship management. If you have never used the term before, you might have heard it echoing through your industry. The philosophy of CRM is simple: “put the consumer fir...

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The Mystery of Sales Enablement

  Insights Desk   Jul 13, 2020

Sales and marketing share the same goals – bringing in new customers. But due to broken communication and no collaboration, several industries struggle to align sales and marketing teams. Sounds fam...

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Why Sales Enablement is Not Just Another Passing Trend

  Insights Desk   May 13, 2020

As we embark on a journey of strategizing for greater revenues in these Coronavirus times, it is important to review the least important considered cog in the wheel—Sales Enablement. I have alway...

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