Sales & Marketing

Revolutionize Your Business with a Customer Relationship Management Platform

  Insights Desk   Jun 08, 2023

Highlights: CRM software is a platform that benefits retailers and customers alike. A set of tools is provided to businesses to help them create strong, enduring relationships with their customer...

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The Power of Digital Transformation in Enhancing CX

  Insights Desk   May 02, 2023

Highlights: The effects of digital transformation on customer experience are far-reaching and manifest in numerous ways. Companies that successfully undergo digital transformation can gain a c...

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Top Reasons to Consider Marketing Automation

  Insights Desk   Nov 02, 2022

Highlights: According to Statista, the top three benefits of marketing automation, as ranked by sales and marketing professionals and executives, are as follows: time savings on repetitive work (...

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Harness the Power of Multichannel Customer Experience-II

  Insights Desk   Sep 21, 2022

Highlights: Online visibility in the contact center has many benefits: Higher customer satisfaction and retention, lower customer churn, higher first-call resolution rates, and lower costs. W...

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Bridge the Multichannel Customer Experience Gap

  Insights Desk   Sep 19, 2022

Highlights: Omni-channel customer experience gap results in issues such as poor problem resolution, lower first-call resolution rates, and unsatisfied customers. Only a few organizations have ...

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Zero-Party Data a New Way of Marketing – Higher Customer Experience

  Insights Desk   Aug 18, 2022

Highlights: A new generation of zero-party data helps to build long lasting customer relationship and improve customer experience. In 2020, Forrester coined the term zero-party data. Zero-part...

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Embrace a CRM Strategy Grow Your Businesses

  Insights Desk   Mar 25, 2022

Running a business is not an easy task even when an organization is in the pink of its health. More so in today’s competitive times when a healthy relationship with the customers has become a sin...

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CRM Strategy, the Lifeline for Businesses

  Insights Desk   Feb 21, 2022

With the introduction of enhanced Customer Relationship Management (CRM), businesses can finally make consumers the king. CRM is the engine that drives customer trust and helps build strong custome...

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Create and Enhance Marketing Practices for SaaS Products and Businesses

  Insights Desk   Feb 17, 2022

Marketing is a challenging job, especially when it comes to marketing a SaaS product. What’s sure is that there is no specific formula or algorithm that can fit into every situation. The marketing s...

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Why Successful CRM Implementation is No Rocket Science?

  Insights Desk   Apr 05, 2021

CRM, we all know what CRM stands for. Customer relationship management, but do we know what customer relationship management actually means for a business? And why is it so essential to have a decent ...

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