Organizations are looking to be more competitive in the market and achieve their goals. Using new advanced technologies, they are finding ways to accelerate marketing velocity, increase sales, better understand and serve customers and reduce cost and risks. Combining automation with big data analytics and cognitive computing provides organizations access to the timely, actionable insights they need to get ahead of the competition and succeed in today’s increasingly competitive digital economy. Read the IDC Perspective to learn how platforms, such as OpenText™ Magellan, can dramatically improve your analytics by leveraging AI.