Software developers are driven by the passion to solve problems. They’re eager to share their expertise and learn from the experience of their peers. If you unleash these like-minded folks in the right smartly-built, not overly-controlled community environment, amazing things start to happen. It’s the power of shared knowledge.
It’s this power that makes community the cornerstone of successful developer relations (devrel) programs. An online developer community is the ideal platform to facilitate your devrel goals. It’s where you give developers the freedom to play with your company’s product, to put its features and functionality to the test, and share their findings, questions, and comments with other developers and customers all over the world.
Getting developers to your community is only the beginning. The trick is in spiriting their motivation and keeping them engaged, focused, and willing to contribute to your product.