How context-driven content fuels sales growth What were once communications channels are now becoming commerce channels, with consumers making purchases on their TVs, on Twitter, and by text message. In the past, commerce and content data and experiences sat in their own siloes.
Those days are gone. In this new world, content has a direct impact on commerce. Useful, engaging content fuels customer interactions, but that content will be far more useful and engaging if it’s delivered in context of the customer’s latest interaction with your brand.
Download the eBook “Commerce: It’s always personal” and learn:
- How essential it is to have a deep understanding of the overall customer journey.
- Five top tips for delivering context-driven commerce.
- How one company put the vision into action and achieved outstanding commerce results.
Ensure your content and commerce experiences are truly personalized—learn how to apply Context Marketing to get the commerce results you seek.