For many small businesses, the prospect of growth elicits a mix of excitement and fear. Recent NetSuite commissioned research by Frost & Sullivan found that more than half of all Australian small businesses expect to grow in the next 12 months, yet less than a quarter intend to expand their operations overseas and only 5 percent have plans to launch new products or services. In other words, growth is good—but only if it comes as a by-product of continuing business as usual, without the risks that come from innovation and expansion.
The Small Business Growth Playbook
