Online communities allow for unlimited opportunities for peer-to-peer interaction in the form of likes, comments, shares, discussion group posts, and more. Allowing this level of peer-to-peer interaction enables your organization to create champions of your cause, who then encourage others to become champions as well.Here are some numbers that prove the true power of an online community: After the American Heart Association fired up their Professional Online Network, they saw a 78% increase in referrals of new supporters, a 74% increase in membership level upgrades and a 50% increase in attendance at revenue generating events. That’s huge