There are myriad ways a cyber incident can impact an organization. Most think first of either financial impact, which can result in the loss of personally identifiable information, trade secrets, and intellectual property, or operational impact, which can result in system downtime or failure.But in today’s risk environment, there’s another impact that companies are very concerned about: the unknown risk associated with reputational harm. This guide will explore why reputational risk management is critical and how monitoring security performance can be a powerful tool in protecting the interest of employees, customers, and investors.