Sure, there’s more than enough data out there to prove the critical importance of Sales and Marketing alignment. There’s a lot we’ve even mentioned in this report. But all those facts and figures still don’t fully uncover the secret to building that sought-after cohesion.
Well, prepare to be disappointed: there really isn’t a catch-all solution for strengthening ties between Sales and Marketing. Alignment takes intentional planning, a lot of collaboration, and encouragement from the leaders up top. However, there are a few things companies can do to get the ball rolling in the right directio.