Humans are diverse and vibrant. It’s their individual attributes that make life interesting — and what keeps marketers on their toes. You can’t use a one-size-fits-all approach to your audience, even when they’re segmented into a singular cultural group such as “Hispanic Americans.”
UNDERSTANDING THE NUANCES OF HISPANIC AUDIENCES At Resonate, our consumer intelligence dives deep into the nuances of individuals to help brands and agencies segment, plan, and strategize around cultural differences and sensitivities. We know you need to tap into evolving cultural microsegments in order to build an effective multicultural strategy. We recognize that marketing to the real-time values and motivations of microsegments is the most effective way to engage consumers and build not just brand loyalty, but brand love.
In this report, we’ll explore various Hispanic audiences in the United States: Mexican Americans, Cuban Americans, and Puerto Rican Americans. While they share some similarities, there are also critical differences that help you design and develop more resonant products, services, offers, and advertising. Our granular, human-level data helps you dig deep into the unique behaviors, values, and preferences of these segments