As the “new normal” gives way to the “next normal,” one thing is certain: Consumers are not reverting to their early- 2020, pre-pandemic habits. Cardlytics, a platform that uses purchase intelligence for smarter marketing campaigns, partnered with Grocery Dive’s studioID to solicit insights from nearly 150 grocery executives for their take on the grocery landscape— and only 5% predicted customer shopping behaviors would return to exactly how they were before the pandemic. Concurrently Cardlytics conducted its own data analysis culled from transaction data from its proprietary platform to see how customers’ wallets have changed and where they are heading in the food space.
These combined perspectives offer a fascinating glimpse at three key trends grocers and brands need to capitalize on today.