The Essential Handbook for Building the Modern Customer Success Program
At ChurnZero, when we set out to create this guide to Customer Success, we wanted to help SaaS businesses that were looking to get started in Customer Success. We asked ourselves: “If we were brand new to Customer Success
or standing up our first team, what would be absolutely essential to know? What do we know now that we wish we knew in those early days?”
As our team pondered these answers, which would later form the outline of this guide, it became clear that what we were building wasn’t just for novices, but seasoned practitioners alike. Because no matter where you are in your Customer Success maturity – whether you’re starting from ground zero or looking to scale an already successful team – you cannot underestimate the importance of knowing the basics.