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The Ultimate Guide to B2B Marketing Planning

The Ultimate Guide to B2B Marketing Planning

Inbox Insight
Published by: Research Desk Released: Sep 07, 2021

This definitive guide cuts through all the marketing buzzwords and hype to provide a clear, easy-to-follow plan of attack.

Supported by tried and tested marketing principles, we’ll cover:

  • PR Smith’s SOSTAC® Framework
  • Market Audits  and amp; Competitor Analysis
  • How to set S.M.A.R.T Objectives
  • The Marketing Mix  and amp; supporting Tactics
  • The difference between KPIs  and amp; Metrics