Eight out of 10 B2B companies say that an omnichannel strategy is critical to their future success.1 What is omnichannel commerce? If you sell through stores, distributors, marketplaces like Amazon or Alibaba, or resellers in addition to your own website, you are an omnichannel business.
Omnichannel selling can be complicated. Your customer experience can easily become fragmented and inconsistent. And when that happens, customers hesitate to buy. They wonder if they can get a better deal online, in store, or through a different distributor. To succeed, you need a fully integrated customer experience that’s clear, consistent, and greater than the sum of its parts.
This guide looks at how B2B businesses can deliver a more cohesive customer experience across all their channels.