The world (and the way we work in it) continues to change, and SMBs face intense, competitive pressure to innovate faster, produce more, and pivot frequently. Your customers need modern tools to support them as they adapt and scale. But one of their most critical tools, SQL Server 2008, reached end of support (EOS) in July 2019, and businesses no longer have access to Microsoft security updates and bug fixes. Without this crucial support, your customers don’t just risk security failures, they also risk stagnating and falling behind their competition.
You can help your customers stay secure and competitive by migrating their SQL Server workloads to Microsoft Azure. Not only can migration help customers take advantage of extended support for SQL Server 2008, it also gives them a scalable way to move to the cloud—at their own pace. Whether your customers are fully ready to pivot to the cloud with Azure SQL, or if they need to stay on-premises with SQL Server 2019, Azure offers the flexibility, scalability, and innovative tools they need to stay agile in a changing marketplace. This modernization opportunity is great for partners, too. Currently, one-third of on-premises databases still reside in SQL Server 2008¹, making now the perfect time to start the conversation with your customers and help them make the move to Azure