Toronto-based Uberflip is a content experience platform that empowers marketing and sales to create engaging, relevant content destinations quickly for every campaign, audience, and stage of the customer journey. Marketers use Uberflip to incorporate content into every touchpoint and create positive experiences by surfacing customers the right content at the right time. Uberflip provides business-to-business (B2B) marketers with the capabilities to leverage content more effectively for demand generation, inbound, account-based marketing (ABM), as well as sales and customer engagement efforts. Uberflip employs Looker’s business intelligence and data application platform to embed analytics into their product as well as deliver data to their internal users. With Looker powering the ‘Uberflip Analytics’ solution, customers can understand how content and campaigns are performing to optimize their marketing investments.
Uberflip Productizes Analytics To Increase Customer Value and Boost Internal Efficiency
