With the advent of cloud technology, subscription pricing models, and increased competition, hardware, software, and SaaS companies all have doubled down on their investments in the customer experience. To attract, retain, and grow customers, tech companies are building more valuable, intuitive, and innovative products; working with partners to make seamless user experiences; and collaborating across the business. Underlying all of these efforts is data, and success is determined by the ability of an organization to break down silos and mobilize data across the company to create true business value.
Hear from industry experts from Deloitte, Braze, Rakuten, and Snowflake as they discuss their journey to the Data Cloud and how they are driving value creation with data today. This discussion covers:
- The current state of the technology industry
- How cloud native startups as well as global enterprises undergoing digital transformation are getting more out of their data
- How organizations are leveraging Snowflake for easier, high-speed, high-performance access to comprehensive data, enabling them to build better products on top of Snowflake