The New Normal: Living Life Online
ForgeRock Report Investigates How Consumer Behaviors Are Adapting Globally in Response to Covid-19
In 2020, Covid-19 impacted the global economy by changing the way people across the globe live, work, learn, and play. For many consumers, online apps and services became the de facto replacement for in-person activities. As people were forced to seek alternate ways to engage with the world, many are now finding some online experiences are preferred over in-person options.
This survey pulled 5,000 consumers throughout the U.S., U.K., Germany, Australia, and Singapore to understand how their routines, experiences, and preferences have evolved since the start of the pandemic and how they plan to purchase and engage with the world in the future.
Key findings of this report include:
- Nearly half of all consumers polled say they will use more online services post-pandemic than they did before it started.
- However, 35% warn that a difficult log-in process would cause them to cancel their account
- A third of consumers 18-25 won’t be returning to stadiums or theaters, instead planning to keep watching sports, concerts, and movies online
- Consumers 65 and older have embraced the new digital lifestyle, with 31% saying they plan to only shop online after stay-at-home-restrictions are lifted
Read this highly informative survey and report today.