Configure, price, quote. It sounds like a simple part of the sales process, but anyone who’s gone through it knows that’s far from true. Without a structured process in place, configuring, pricing and quoting products can become quite difficult for salespeople. In turn, it can lead to inefficiencies and costly mistakes that weigh on the business. Fortunately, there is a way to overcome these challenges: By introducing a standardized and automated CPQ system. When done correctly, this type of CPQ program can help simplify processes and speed sales cycles to generate more revenue.