While brand efforts and demand efforts are often handled by separate internal teams that operate in silos within any given business-to-business company, they are interconnected in the customer’s experience.
That’s because brand marketing and demand marketing have a symbiotic relationship. In an ideal business ecosystem, brand uplifts demand while demand reinforces the brand. Today, the organizations that reflect that same interconnectedness within their marketing communications are reaping the benefits.
Find out the four best practices that gyro and Merkle are employing with forward-thinking clients to overcome typical brand-to-demand challenges and drive greater value for these organizations. Then learn how you can put these strategies to work for your business.