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The Key Difference:DMP vs CDP

The Key Difference:DMP vs CDP

ARM
Published by: Research Desk Released: Mar 01, 2020

A DMP enables marketers to serve targeted ads programmatically using anonymous customer data. A CDP creates detailed, identifiable customer profiles for improved ad targeting, personalization, segmentation, loyalty programs, and the entire customer journey. DMPs and CDPs both handle customer data, but for very different purposes.

Read this Infographic to learn more.