We are in the midst of a fascinating and constantly changing time in the advertising and marketing worlds, with great advancements in technology providing more opportunity for better understanding consumers’ motivations and habits. We have access to more data than ever before, and big data is critical to understanding consumer behavior. The proliferation of mobile devices, for example, has given us a better understanding of consumers. Marketers can now know where consumers are and where they’ve been.
Relevance is everything: How location data improves advertising efficiency
