• All
  • Cloud
    • Solutions
    • Virtualization
  • Data
    • Analytics
    • Big Data
    • Customer Data Platform
  • Digital
    • Digital Marketing
    • Social Media Marketing
  • Finance
    • Cost Management
    • Risk & Compliance
  • Human Resources
    • HR Solutions
    • Talent Management
  • IT Infra
    • App Management Solutions
    • Best Practices
    • Datacenter Solutions
    • Infra Solutions
    • Networking
    • Storage
    • Unified Communication
  • Mobility
  • Sales & Marketing
    • Customer Relationship Management
    • Sales Enablement
  • Security
  • Tech
    • Artificial Intelligence
    • Augmented Reality
    • Blockchain
    • Chatbots
    • Internet of Things
    • Machine Learning
    • Virtual Reality
Understanding  and  Selling Location-Based Marketing

Understanding and Selling Location-Based Marketing

Reveal Mobile
Published by: Research Desk Released: Dec 11, 2019

Location-based marketing isn’t new, but understanding and effectively selling location-based audiences remains a challenge for most agencies and digital sales teams. Advertisers and brands are also faced with myriad tools, jargon, and technology that makes what should be a straightforward process more complex than it needs to be. In this whitepaper, Reveal Mobile unravels the technology behind location-based audiences, analytics and attribution, how to visualize and understand them, and how to effectively market to audiences based on the places they visit.