With the growth of Artificial Intelligence (AI) and the Internet of Things (IoT), enterprises have unprecedented opportunities to streamline their business operations and build deeper customer relationships. Meanwhile, customer privacy and security concerns have skyrocketed to the top of enterprises’ business priorities – business leaders who fail to prioritize privacy and security protections do so at the risk of losing customer trust, and ultimately, endangering the future of their businesses.
This report, a Forrester Thought Leadership Paper, outlines how Customer Identity and Access Management (CIAM) maximizes the business value of AI and IoT while protecting your customers. Key Findings:
- Customer privacy is more than a business priority — it is an opportunity for competitive differentiation.
- AI- and IoT-specific staffing, logistics, and technical challenges can potentially undermine customer experience, security, and privacy goals.
- CIAM maturity helps organizations deliver greater business value without compromising on user experience, privacy, or security.