Email and mobile metrics for smarter marketing. Data is the lifeblood of successful marketing.
Companies that can harness the power of data are tomorrow’s winners. At Acoustic, we believe deeply in the importance of putting data into context to help companies quickly determine which marketing messages are resonating and which strategies are outpacing the market.
The 2019 Marketing Benchmark Report examines email and mobile marketing messages sent by thousands of brands in 2018 to establish industry standards on customer engagement, delivery and subscriber churn. Our analysis uncovers trends and benchmarks than can help you optimize your audience outreach. Use this valuable information to compare how your campaigns are performing, see where to focus your efforts and build your case for more investment.
How to interpret and apply the data
This report presents email and mobile marketing data by industry and geography, including select year‑over‑year comparisons. The report allows you to form a snapshot of where your programs are performing very well, average or below your peers. If you feel your campaigns are underperforming, we offer tips to help you improve. Use these benchmarks to uncover opportunities and to make the case for necessary budgets and resources to advance your marketing initiatives. In addition, many of the metrics are available via Assistant, the AI-powered data analytics and insights tool in our Campaign solution. Simply ask: “Show me benchmarks” to access the insights you need.