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The Case for Letting Google Find Your Support Content

The Case for Letting Google Find Your Support Content

MindTouch
Published by: Research Desk Released: Oct 23, 2019

Understanding the important role that your support content plays (i.e. help docs, user guides, FAQs, troubleshooting steps, product information, etc.) can help organizations avoid creating frustrating journeys for their customers who simply need help. Undervaluing how customers seek answers is a critical oversight. To understand why, it helps to examine the place they’re most likely to start: Google.